Operations, sales, and media intelligence on one platform. Explore all four audiences →

Built for commercial teams

Audience studies

Generate audience insights for planning and strategic decisions.

  • Cut campaign turnaround time with one operational flow from briefing to proof.
  • Show evidence quickly to clients with export-ready logs and reports.
  • Coordinate agencies, media, and operations from a single source of truth.
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Report with a pie chart of volume per spot and an executions-per-spot table: example of monitoring in Play258.

Audience studies

Audience studies turn listening data and surveys into useful insights for planning. Understand listener profiles, consumption habits and performance by region or period, with reports ready to present to partners and decision-makers. Instead of guessing who is on the other side, your organisation bases campaigns and investments on concrete audience information.

Built for commercial teams

Explore the platform for organizations

Campaigns, media monitoring, and audience studies connected in one commercial workflow.

Campaign agency

Manage campaign briefing, execution and delivery with operational control.

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Media monitoring

Track campaign execution and media presence with evidence-ready outputs.

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Audience studies

Generate audience insights to support strategic planning and decisions.

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Choose the area your team needs and access the right operational flow for campaign execution.

What your team gains with Play258

Operational speed

Less back-and-forth between teams, fewer manual handoffs, faster delivery cycles.

Client confidence

Clear evidence of execution and presence in media, ready to share at any time.

Decision clarity

Audience insights and campaign data in one place for better planning and optimization.

How implementation works

1

Diagnostic and objectives

We map your operation and define commercial and operational KPIs for the first campaign cycles.

2

Setup and team enablement

We configure flows, permissions, and reporting structure with your team from day one.

3

Execution with evidence

Campaigns run with traceability, while execution and monitoring evidence is centralized for faster client reporting.

Common questions from organizations

Will this increase team workload?
No. The platform reduces manual tasks and centralizes campaign and monitoring routines.
Can we prove delivery to clients?
Yes. You get exportable logs and reports for campaign evidence and compliance.
Can we start by one service area?
Yes. Start with agency, monitoring, or studies and expand as your operation evolves.

Ready to scale campaigns with control?

Book a guided demo and see the exact flow for your organization profile.

Technical guide

Mediabook

AI built into your campaign

Metrics, stations, and reports, all through text.