Annex D - Specific rules for Organizations

ID: PLAY258-ANEXO-ORG | Version: 1.0.0 | Audience: organization
Integrates: General Terms of Use | Privacy Policy

D.1. Scope of the “Organization” profile

D.1.1. Applies to advertisers, agencies, media companies, institutions, or other entities creating campaigns, uploading spots, selecting stations or regions, receiving execution reports, and using Mediabook or equivalent features.

D.1.2. Sub-users (team accounts) are bound to the owning Organization.

D.2. Permissions

D.2.1. Create and manage campaigns, insertion orders, and creative libraries.
D.2.2. Receive reports on delivery, plays, or agreed metrics.
D.2.3. Integrate via API when available and contracted.

D.3. Restrictions

D.3.1. Do not run misleading, discriminatory, or illegal advertising without required licenses (e.g. regulated products).
D.3.2. Do not include personal data of data subjects in spots or files without legal basis and required anonymization.
D.3.3. Do not use station performance data obtained via the platform for unfair commercial coercion or to violate confidentiality agreements.

D.4. Specific obligations

D.4.1. Ensure IP rights on spots (background music, voiceovers, images).
D.4.2. Comply with advertising codes and sector rules (health, finance, minors).
D.4.3. Provide a valid contact point for urgent approvals and complaints.
D.4.4. Pay fees and taxes applicable to campaigns.

D.5. Responsibility for content and data

D.5.1. The Organization indemnifies the Operator for claims arising from creatives or campaign claims to the extent permitted by law.
D.5.2. Reports are “best effort” based on technical data; discrepancies should be reported with evidence for investigation.

D.6. Suspension criteria (examples)

• campaigns repeatedly rejected by stations or the Operator for illegality;
• non-payment;
• improper use of personal data in materials;
• phishing or malware disguised in files.

D.7. Relationship with other audiences

D.7.1. Radio stations: the Organization must respect refusal to broadcast for legal reasons or station editorial policy (where permitted).
D.7.2. Listeners: campaigns must not collect listener data via the Operator without legal bases and transparency.
D.7.3. Artists: music in spots requires own clearance; the Operator does not replace the publisher.

D.8. Specific data processing

Processing agreement (DPA) between Operator and Organization: contractual document signed by the parties where applicable.

D.9. Compliance

D.9.1. Political advertising: additional rules may apply — disclose and comply.
D.9.2. Export and sanctions: the Organization declares it will not use the Service to violate international sanctions.
D.9.3. Subcontractors: liability for freelancers accessing the Account.

D.10. Consequences of breach

Campaign pause, material removal, termination, liability for damages, exclusion from future bids.

Specific clause — Organization.